What Is Promotional SMS?
Promotional SMS is a service that allows you (brands or businesses) to send promotional content
like offers, discounts, or any other relevant information to attract existing and new clients/customers.
Here's a breakdown of key points:
- DLT Requirements: You still need a DLT-approved sender ID and content template/SMS content.
- Promotional Content: Send commercial messages that can be sent to mobile subscribers.
- Delivery Time: Promotional SMS can be sent between 09:00Hrs to 21:00Hrs, all days.
- Delivery Reports: Get instant live and delivery reports for each number.
Traditionally, promotional messages could only be sent to subscribers who haven't opted into DND (Do Not Disturb). However, with the new TRAI regulations:
- Digital consent on the DLT platform takes precedence over DND status. This means that if a subscriber has given you their explicit digital consent on the DLT platform, they can still receive promotional SMS even if they've opted into DND for promotional messages.
- Headers used for sending promotional messages fall under the PROMOTIONAL type.
- Promotional messages can still be sent to subscribers whose preferences are not set (not on DND) or to subscribers who have given explicit digital consent.
- Banking/Insurance/Financial products/ credit cards. For ex. 123459, 167897
- Real Estate. For ex. 265666, 268978
- Education Eg : 397134, 321456
- Health Ex: 467931, 444654
- Consumer goods and automobiles Ex: 582974, 564123
- Communication/Broadcasting / Entertainment/IT Ex: 631469, 693147
- Tourism and Leisure Ex: 789456, 714369
- Food and Beverages Ex: 896321, 816934
- Others – Category that doesn’t appear in 1-8 Ex: 012389, 098654
Promotional SMS allows you to reach a wider audience with your marketing messages. While DND preferences still play a role, digital consent obtained through the DLT platform provides a powerful tool to reach subscribers who have opted in to receive your communications.
**However, it's important to note that digital consent allows you to reach subscribers irrespective of their DND status for a specific category.
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We will help you getting your 6 digits Sender ID approval on DLT (Distributed Ledger Technology) portal. Same process is followed to get your template/SMS content approval, We will provide you dedicated DLT support so that you can get your job done at ease. Let's get started with, Just ask whatever is in your mind! We are just one click away, on your left hand down corner you will get Live Chat (No Need To Share Your Details Until & Unless Your Are Satisfied Speaking With Us). If you are a Whatsapp person? there you go, On the right hand side down corner you can find Whatsapp Icon simply click on that and start a conversation and lastly you can just simply call us by clicking on Call icon.